Thinking about starting your own financial planning firm going Directly Authorised? That’s exactly what Cathi Harrison, co-host Hannah Pendlebury and guests Simon Fettroll and Maddie Delboy are exploring in this episode.
Simon Fettroll (Co-Founder of Cesta Financial Planning) shares his journey from Fraud Investigator to Financial Planner with co-host Hannah Pendlebury, including the key decisions, conversations and challenges he’s faced along the way.
Cathi is then joined by Maddie Delboy (Compliance Manager at Verve) to explore what advisers are really asking, versus what the FCA actually expects from new firms - as well as her own business ideas!
02:05 - From fraud investigator to financial planner
07:38 - Decision making as co-founders
11:44 - Simon's biggest career mistakes and the lessons he learned
16:27 - Why building a brand with personality matters
22:22 - Maddie's favourite piece of regulation
25:28 - What the FCA really expects from new firms
30:17 - The FCA's position on advice fees
Cathi is Founder & CEO of Verve and the Verve Foundation, working to achieve their combined mission of building the future of financial services within the UK.
Hannah is a former sports commentator and co-host of the New Business episodes of the NewIn podcast after launching her own IFA practice.
Simon set up Cesta Financial Planning alongside his co-founder (and ex-colleague) after discovering shared frustrations with the industry.
Maddie is Compliance Manager at Verve, helping firms to understand the regulators current focusses and ensuring it's embedded in their processes and culture.
