Amanda Ford brings over a decade of experience in financial services, supporting advice firms, planners, and business owners at different stages of their journey. Having worked in and alongside advice businesses of all shapes and sizes, she understands the challenges that come with growing a people-led firm in a fast-changing world.

As part of The Financial Planning Club, Amanda now focuses on helping firms build stronger teams, clearer strategies, and more human-centred ways of working. Her work includes everything from coaching and consultancy to running events, leading webinars, and shaping community-led initiatives.

Known for her energetic, practical style, Amanda enjoys creating spaces where advisers can share ideas, feel supported, and move forward with confidence. Whether through a workshop, podcast, or one-to-one conversation, her aim is always the same - to help good people do great work, in ways that feel right for them.